In the universe of business and game of buy and selling, the correct decision at the ideal time is what matters the most for setting up an effective brand with adequate co-branding strategy. Isn’t it? Each business visionary knows that in his entrepreneurial journey, manufacturing the good quality product is not a simple task however more difficult than that will be to market that product efficiently and make a brand.

 It is said that when your brand is used as a verb than you should consider yourself a successful marketer. For an instant- We do not search our queries on Google but we Google our queries! That’s the impact we have to create on “our chunk of the target audience” and this can happen only when – “our chunk of the target audience is the entire world”. Yes, we need to expand and cater to each and every person which falls under our chunk of the target audience. 

It is not easy to serve all, single-handedly. Therefore, terms like Co-branding, Co-marketing, partnerships- extremely comes into existence. These are extremely relevant terms for a successful entrepreneur. They know that just one great partnership can lead their business and brand to great heights.

Every individual has a specific brand which he/she cherishes and push trust on it to infinity and beyond. It is a strategic and smart decision of the brand owner to identify the brand which aligns with their Brand’s core value and target audience of your industry.

Co-branding and partnerships help you to leverage the reach and resource of the partnered brand and allow you to make a better reputation with your existing customers. It uniquely provides more value and minimizes the costs of marketing.

No matter your brand is in which phase of the lifecycle, one great partnership with the right person can give you incredible results. Here, we are mentioning a few great partnerships of 2019. We suggest going through them. Fetch the points and execute them. We are sure, it will help your brand as well:

Disney and Byju’s:

Mr. Ravindran Byju, who launched a tablet-based learning app in 2015 is on the mission to change the education style in India and trying to make it more of concept clarified rather mugging up.

Recently, BYJU’s collaborated with The Walt Disney to launch the co-branded learning app for the class 1st to 3rd students. They target the students of age 6 years to 8 years. In this launch, BYJU prepared content with compelling storytelling with Disney characters to make the young children learn the first concept.

Disney plus byjus
Disney plus byjus

Puma and Masaba Gupta:

German shoe brand collaborated with India’s top designer Masaba Gupta to launch 50 pairs of hand-painted shoes. This is the first time that they co-branding and partnership in the range of shoes however they have collaborated with designers for their apparel range. They bought a unique concept of highlighting the awareness on anxiety which is a topmost issue in today’s generation. This limited edition will be sold through Puma’s online channel and one flagship store in Mumbai.

Puma Masaba Gupta Shoe
Puma Masaba Gupta Shoe

Apple and Goldman Sachs & Master card:

This is the commendable collaboration of only 2019 but of the entire decade or maybe a century. The kind of smart credit card innovated for apple users. The card has better financial security and ease of access. It is run through apple pay wallet which is to be installed in the iPhone. The beautiful titanium apple credit card launched in partnership with Goldman Sachs & master card is a credit card which was never that smart. 

Apple and Goldman Sachs & Master card
Apple and Goldman Sachs & Master card

Netflix and Act:

ACT, the internet provider inked the deal with Netflix. Increasing demand for OTT network act has strategically partnered with Netflix to provide a free subscription to the subscribers. They are providing a free Netflix subscription to customers who are opting for 6 months or 12 months validity plan. They are bundling it with up to 500GB extra data to give extra luxury to their subscribers.

 

Netflix and Act
Netflix and Act

Uber Eats and Zomato:

This is partnership stand out from all other partnership. This year we saw that competitor stands for its competitor and against religion criticism. The ease of communication because of the social media world shows us the different aspects of ethics and culture. Zomato and Uber eats were one of them. 

During the Zomato’s religion controversy in Jabalpur in which a man canceled the ordered because the delivery boy was Muslim uber eats took Zomato’s stand and tweeted “@ZomatoIN, we stand by you”. This is worth praising and one of the inspiring news to pen down for our readers.

Uber Eats and Zomato
Uber Eats and Zomato

During the entire course of Co-branding and partnership, one should take care of the fact that they should make what audience loves, be authentic and stick to what your brand conveys. Apart From Co-Branding, There Are Other Marketing Techniques also which Plays A Major Role In The Journey Of Making Your Product Into A Brand You can read those techniques by clicking here

Hellen Keller says – “Alone we can do so little, Together we can do so much” Do you think this applies in all aspects of each company and brand as well? If yes comment in the section below.

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